Library Futures

Academic Library Circ Extrapolated

This chart shows the upper/lower quartiles and median for circulation per FTE student. As you can see this data shows a much more dramatic drop in the circulation of library materials. Rising student populations hide this fact.

More from Will Kurt in his post The End of Academic Library Circulation?

Remind me again why we insist on grasping at straws with eBook outrage, holding on to an old model of librarianship?

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Updated Library Symbol CC Licensed

Back in April I wrote about the national* symbol for libraries and its implications. I created an updated version for the post and for some Creating the Future for Libraries notebooks.

A few people asked me if they could use the image and inquired about the license. Finally I’ve gotten around to putting a license on it. Note that while attribution is included in the license, please consider it optional. By the way, why isn’t there a “no attribution” option?

Here’s a .zip with the following file formats: JPG, PNG, Illustrator: CFL Library Symbol.

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.

*It is interesting that ALA calls it the national symbol. I guess they can’t declare it the universal symbol, but I’ve seen it used all over the place.

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Stop Competing to Be the Best

From Stop Competing to Be the Best:

Focus on innovating to create superior value for your chosen customers, not on imitating and matching rivals.

I’m a little tired of the I-word but still; good advice for libraries.

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Is Library as Space Enough?

The Ubiquitous Librarian on a private learning space near campus:

What really surprised me though was seeing three VT students using it as a study/productivity space. TechPad offers a subscription model for “nomads” ($60 per month) providing access to a table and shared amenities. It was finals time and this was their hub.

This is a big challenge for academic libraries, right? Library space is important to students and that’s a legitimate need. But if librarians aren’t valued along with that space, there’s not much preventing students from finding other, perhaps more comfortable spaces, near campus.

An interesting aspect to this is that in conducting interview of students for Influx projects we’ve repeatedly heard students say that being in the library somehow increases their productivity. One person even told us that they visit the corners of the library where the wifi doesn’t reach to prevent distraction.

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Librarianship is the Ultimate Extensible Profession

A nice statement from Fiona Bradley’s Why “What I didn’t learn in library school” doesn’t really matter, with a caveat.

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Check Out an Expert

The Human Library is a neat project that sets up folks to talk about social issues.

The Danish Career Library also makes people available for checkout, but the focus is learning about careers.

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Comments in QR Codes Post

Lots of good comments in yesterday’s post about QR Codes. As usual, Eli Neiburger sums up my thoughts better than I can:

What struck me about this is how much we hear about what libraries are doing with QR codes, and how little we hear about what patrons are doing with QR codes.

Michael Stephens’ asks a good question:

“…has any library or information organization actually researched successful use and adoption?”

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Why the QR Code is Failing

People will not adopt a technical solution that serves to replace a manual task, if that solution is less efficient than the manual task it replaces. How could we think that QR codes for marketing would work any better than CueCat? Did we not learn the first time?

[via]

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Revamping Reference

Our profession has known for a long time that the traditional reference model is flawed. Constance Mellon coined the term library anxiety in 1986, reporting that students literally felt shame when approaching librarians for help. Yikes. That’s a strong feeling, one we don’t want librarians to evoke.

Nonetheless, the typical effort to improve the reference user experience has been meager. While many of us have been through customer sensitivity training, reminding people about how they should behave is no replacement for strategic hiring practices and considered design. Even genuinely friendly and caring librarians will be approached less if they’re hidden behind the typical imposing and unfriendly reference desk. The library literature is filled with articles about roving reference, yet at the majority of libraries I visit I still find reference librarians sitting behind hulking desks peering into computer screens, essentially ignoring what’s going on around them.

Prized possessions
Of course, big desks that create an antagonistic dynamic aren’t the only problem; people conducting research in libraries are less mobile than they once were. Not only do they have their papers, library items, and a coffee carefully positioned, they also often have a laptop, a phone, and a music device on display as well. While it’s one thing to leave a pile of index cards unattended, it’s a much riskier proposition to abandon an expensive piece of hardware.

Reference librarians can help these anchored folks by doing what they should be doing for all library patrons: finding them when they need help. Why don’t they?

The hard sell
Some librarians are afraid that pro­active reference is bothersome to patrons—too aggressive, a crass retail approach. If done badly, it can be all of those things. Quality reference work takes more than just being able to construct a complicated Boolean search; it takes social intelligence, too. Just the way librarians develop a command of information resources, they should also develop a greater understanding of people. Though some people are naturals, it is possible to develop the skills it takes to know whether a patron wants to be approached and how to engage a variety of patrons.

Some librarians also think an emphasis on collaboration diminishes the librarian’s expertise. However, every good interaction already features a collaborative reference interview. We should embrace this, and our furniture should support it.

Experiment with alternatives
Reference desks don’t have to be antagonistic. Boomerang-shaped desks with a computer monitor and an easily shared keyboard between two chairs set the stage for a collaborative interaction. Folding patrons into the research process acknowledges their contribution. This respectful gesture—and the other ways to consciously consider your reference setup—can ameliorate library anxiety and foster an engaging experience.

With the easy-to-use mobile computing options now available, roving reference makes more sense than ever. I spoke with Katherine Penner (Univ. of Manitoba’s Dafoe Lib.) and Martha Flotten (Multnomah Cty. Lib. [MCL]) about how they’ve experimented with Apple iPhones and iPads to deliver ­reference.

Flotten reports that they’re answering different types of questions away from the reference desk and that “librarians have mind-blowing reference tran­sactions weekly,” as when one MCL librarian was able to engage a patron deeply by putting her in charge of navigating library resources through an iPhone. Penner notes that their mobile reference project has changed the way students communicate with librarians: they’re now more comfortable approaching librarians in the stacks. These devices signal cultural relevance, and we shouldn’t ignore the benefits of using tools that impress patrons.

Designing reference service
There’s no need for your library to rob reference librarians of their desks immediately. Instead, first examine your current reference service. How did it get the way it is? Was it deliberately designed, or just the result of a series of small default decisions? Next, determine what sorts of information needs your patrons have. What do they want to know? What’s the best way for them to get help? You’ll probably find that you’re doing some stuff right and that there are things you could improve.

Brainstorm some solutions and make a plan to try out the most promising ideas. In this prototyping phase, ask people to get comfortable and learn about the new things they’re trying before they pass judgment. Afterward, everyone should report back, determine what worked/what didn’t, and put the good stuff into practice. Finally, consider these same questions anew in a few months, in light of what you’ve learned, and keep innovating.

This first appeared in my LJ column The User Experience.

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Another Content Mausoleum Shutters its Doors

Borders goes under. News like this reinforces my belief that libraries don’t need to be renewed, they need to be transformed.

Speaking of Library Renewal, I admire the effort that they’ve made to market their organization but I think their goals are misguided. They’ve chosen to define libraries by something libraries are no longer good at:

Libraries either figure out new ways to be major players in a world where electronic content accounts for 85%–95% of content access (reading, research, music, and multimedia) or we become antiquated institutions that our local communities are less and less willing to support. [via]

Libraries don’t have flight this battle. Why should we attempt to replicate traditional lending libraries with new formats when we can look to the future and become more meaningful by helping solve our communities problems? There are some smart folks associated with Library Renewal and I wish their efforts were going not towards keeping libraries tied to an old way of operating, but rather creating something new.

Are you ready to let go of the past so that libraries can move forward?

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