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Luv and War at 30,000 Feet

The way we beat our competitors is by delighting and surprising our customers. We win with outstanding customer service. We win by appreciating our fellow workers.

Southwest Airlines – now the biggest domestic carrier in the United States – is the only major airline that has never declared bankruptcy. It has lofty customer service and corporate culture ideals and they’re supported by smart business decisions.

There’s all sorts of great stuff about organizational culture and service leadership in this history of the airline: Luv and War at 30,000 Feet.